THE SMART LOCAL / X10 MEDIA

Campaign management, KOL coordination, and Assets reporting

I worked with The Smart Local on branded content campaigns, supporting projects from planning through to execution and post-campaign reporting. My role involved project management, ensuring timelines, deliverables, and coordination between teams and partners ran smoothly throughout each campaign.

A key part of my work was managing KOLs for content creation, coordinating with creators to ensure deliverables were aligned with campaign goals and brand guidelines. This included overseeing collaborations for brands such as Lenskart and Nomad eSIM, helping bring authentic and engaging sponsored content to life.

At the end of each campaign, I handled the reporting, compiling and organising content deliverables to provide clear overviews of performance and usage.

Links to Past Work (selected examples)

KOL Management — Nomad eSIM
@SwizzyinSG
@Lydias_layton_life
@njltheawesome
@bby.kairi
@tamlynrichards

KOL Management — Lenskart
@jessluvzs
@jeesitssarah
@joycelync86
@ferlyyyn