A gathering for movement, mindfulness, and connection

The Girls Gather was created as a space for women to come together, make new friends, and build community through movement and shared experiences. In collaboration with The Flow Playground, who led the reformer pilates session, and Urbanized, whose activewear complemented the sessions, the event combined physical activity with opportunities to connect, laugh, and support one another in a welcoming environment.

As co-founder of the initative, I worked on the social media content creation aspects, crafting pre-event and event posts and visuals that reflected the energy, warmth, and friendliness of the gathering. I also focused on brand awareness efforts and managed paid media campaigns to help participants discover and join the experience.

The collaboration with both brands along with The Girls Gather helped shape every aspect of the event. From the carefully designed movement sessions to the visual identity brought through activewear and content, each element worked together to create a cohesive, immersive, and memorable experience for all attendees.

Content Coverage
Main Video Reel
TikTok (from an attendee)