Social media strategy, branding, and account launches

At Systems H&B, I focused on bringing the brand to life through engaging social media content, thoughtful branding, and strategic account launches. I worked closely on content ideation, developing concepts and visuals that reflected the brand’s personality and resonated with its audience.

Part of my role involved collaborating with external videographers, ensuring that video content was aligned with the brand vision and executed smoothly from shoot to final cut. These efforts helped produce high-quality visuals that elevated Systems H&B’s social presence.

A key highlight of my work was launching Nakano Singapore’s Instagram account and Colour Lab, a bespoke omakase hair salon. For both accounts, I established the visual identity, curated content, and implemented a consistent posting strategy to engage audiences from day one.

I also maintained social media branding across platforms, along with the design team, ensuring a cohesive look and tone that strengthened brand recognition. By combining creative strategy with careful attention to detail, these initiatives helped create a polished and engaging online presence for the different brands.