Campaign execution, content creation, and project coordination

For the Shell Singapore × Pokémon collaboration, I supported the campaign through project management, copywriting, and content creation, helping bring a playful and engaging partnership to life. My role involved coordinating timelines and deliverables to ensure the campaign was executed smoothly across touchpoints.

I worked on copywriting, crafting clear and engaging messaging that aligned with both Shell’s brand voice and the fun, recognisable Pokémon collaboration. The focus was on creating content that resonated with families and fans while supporting the campaign objectives.

In addition, I contributed to content creation for campaign assets, developing materials that were cohesive, visually engaging, and on-brand. By combining careful planning with creative execution, the campaign delivered an engaging experience for audiences.