Branding and Social Media Content Consultancy

I worked with Planners Inc, an agency under Great Eastern, as a branding and social media content consultant, supporting their efforts to strengthen brand clarity and online presence. My role focused on guiding content direction, visual identity, and messaging to ensure consistency across platforms.

A key part of my work was supporting the rebranding of “Adulting 101,” a course designed to equip individuals with essential life and financial skills. I helped refine the course’s positioning, visual direction, and social media presence, ensuring the refreshed brand felt relevant, approachable, and aligned with its audience.

In addition to consultancy and rebranding work, I gave talks on personal branding, sharing practical insights on how the financial advisors can build authentic and confident online identities. These sessions focused on clarity, consistency, and storytelling which helped the participants better communicate who they are and what they stand for.