Project management, copywriting, and campaign execution

For Maybank Singapore, I contributed to the launch of the Maybank2u SG (Lite) app through the “Devoted to You” campaign, supporting the project from concept to execution. My role involved project management, ensuring timelines, deliverables, and cross-team communication were on track, so the launch ran smoothly and efficiently.

I also focused on copywriting, crafting messaging that aligned with Maybank’s brand voice and resonated with the target audience. The goal was to create content that clearly communicated the app’s features and benefits while maintaining a friendly and approachable tone.

By combining strategic planning with creative execution, the campaign enaged users and support a successful launch, creating a seamless and meaningful experience for the bank’s audience.