Project management, LinkedIn campaigns and social engagement, copywriting, and campaign execution

For Epson Singapore, I worked on campaigns aimed at connecting with C-suite audiences and expanding brand presence on social platforms. My role involved creating tailored LinkedIn copywriting that spoke directly to senior professionals, ensuring messaging was clear, engaging, and aligned with Epson’s brand voice.

In addition to content creation, I managed KOL partnerships, coordinating with industry leaders to amplify campaigns and enhance audience engagement. I also developed and executed social media content, crafting posts that complemented LinkedIn campaigns while maintaining consistency across platforms.

Throughout the project, I provided project management support, overseeing timelines, deliverables, and cross-team communication. This ensured that campaigns ran smoothly from conception to execution, creating meaningful touchpoints between Epson and its professional audience.